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It has been quite an old custom to offer diaries to clients and customers at the time of New Year. Besides being a good corporate gifting idea, this is also an excellent marketing strategy which helps you to reach many customers through such a useful item. Diaries often gifted for promotions can be pocket diaries, offices diaries, desk diaries or even the presentation diary. Now, what should you consider before printing the personalized diaries for your company’s promotion? There are few of the essential things you need to consider for it. The primary thing is the main purpose of its usage. You need to conceptualize what your potential customers will do with it. For the office use purpose, you can opt for the A4 size diaries. For the travelers who will be constant moving on- small pocket size diaries can be good. Another important thing to consider is the promotional items. How will you be presenting your company through a diary? You may notify about the products or servi